In 1959, the first Whataburger restaurant outside Texas opened in Pensacola, Florida. became the first non-founder franchise owner with a location in Alice, Texas. In 1952, Dobson opened a location in Kingsville, Texas, the first store outside of Corpus Christi. Months later, prices for burgers were raised to 35 cents. Burton settled with owning the Whataburger franchises in San Antonio, Texas. In 1951, Burton and Dobson ended their partnership after arguments concerning Dobson's price raise of the burger from 25 to 30 cents. The store sold burgers for 25 cents, and also sold drinks and chips. In August of that year they opened their first location on Ayers Street in Corpus Christi, Texas, across from Del Mar College. Dobson's goal was to "make a better burger that took two hands to hold and tasted so good that when you took a bite you would say 'What a burger!'" In June 1950, Dobson was granted the Whataburger trademark. In 1950, Harmon Dobson and Paul Burton were looking to open a hamburger restaurant. Breakfast is served during morning hours, including biscuits, pork sausage, bacon, and eggs. Also available are non-beef options such as the "Whatachick'n".
The company's focus is on ground beef burgers, and include the "Whataburger", the "Whataburger Jr.", the "Triple Meat Whataburger", the "Bacon & Cheese Whataburger", and the "Justaburger". The site was demolished in 2019 and a new building was built. The first A-frame restaurant was built in Odessa, Texas, in 1961 and was the 24th Whataburger to open and was a historical landmark.
Whataburger was known for many years for its distinct A-framed orange-and-white-stripe-roofed buildings (a maroon stripe is added in College Station and a crimson stripe is added in Norman). There are more than 670 locations in Texas and over 150 in New Mexico, Arizona, Colorado, and the Southern United States, of which 126 are franchised. Family-owned by the Dobsons until 2019, the chain is now managed by a private equity firm along with the Dobson family still holding a small stake.
The company, founded by Harmon Dobson and Paul Burton, opened its first restaurant in Corpus Christi, Texas, in 1950. Whataburger is an American regional fast food restaurant chain, headquartered and based in San Antonio, Texas, that specializes in hamburgers.
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